Marketing and Communications Manager Job, Towne Park ...

The right candidate will manage integrated marketing and communications activities company-wide. Have the ability to operate as the companys key resource for internal and external communications using multiple delivery platforms. They will partner with key stakeholders, work group members, agencies, and vendors to create consistently branded content for internal and external audiences. Develop marketing campaign objectives, target customers, and optimal integrated marketing mix to drive brand equity, revenue and support company objectives.

DUTIES AND RESPONSIBILITIES

* Works with teams to develop action plans for achieving and measuring social media program success, including determining key metrics, processes for measurement and optimization
* Partners with internal departments to gather data informing the strategy of each major integrated marketing and communications campaign
* Develops a standard set of tools and best practices for monitoring social media
* Delivers excellent customer service"behaves as a can-do resource with all constituencies
* Educates and supports teams in the areas of responsibility
* Manages budgets for assigned campaigns and delivers marketing programs on time and within budget.
* Manages the creative development process for marketing campaigns, including creative brief writing and provides timely and insightful feedback on creative presentations to key stakeholders
* Develops project briefs that will be used by internal support teams, as well as external agencies to drive media planning
* Analyzes and reports results of communications and integrated marketing campaigns
* Successfully manages integrated programs that could include rich media, original video content, events, mobile, social media and print components from activation to recap
* Creates and manages program timelines and budgets

KNOWLEDGE, SKILLS & ABILITIES

* Must have exceptional writing and editing skills, preferably with SEO experience
* Intermediate to advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
* Graphics and web design skills (basic HTML, content management, custom templates, logo design)
* Proven experience with relevant design software (PhotoShop, DreamWeaver or InDesign, etc.)
* Blogging experience required (using Wordpress a plus)
* Exposure to videography and post-production desirable
* Experience and engagement with social networks (Facebook, Twitter, YouTube, FourSquare, LinkedIn)
* Knowledge of measurement tools like Google Analytics, reputation management, Facebook Insights
* Understanding and interest in using the social media outlets and web tools for B2B/ B2C interaction
* Strong command of social media monitoring and reporting tools
* Ability to represent the company effectively in a variety of settings with a demonstrated understanding and appreciation for diverse cultures
* Ability to work closely with a variety of internal constituencies, as well as interface positively with clients and other external colleagues (vendors, media, professional associations, etc.)
* Must have experience leading complex projects across multiple cross-functional teams and stakeholders
Excellent organizational and multi-tasking skills with solid attention to detail

Minimum Requirements
College degree and 3-5 years in an integrated marketing/communications function with emphasis on brand management, sales, engagement and business positioning OR equivalent combination of education, training and experience. Exceptional writing and editing skills

Source: http://jobs.mashable.com/a/jbb/redirect/639795

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